Meet Jennifer Morsell, Founder of Mountain Madness Soap Co.
Back in mid-2000, Mountain Madness Soap Co. started with formulations and experiments written in notebooks in a tiny house kitchen in North Pole, Alaska during the evenings while Jennifer's small children slept.
Testing and tuning, using locally sourced ingredients and staying true to her family's personal values is how Mountain Madness Soap Co. got its start. Given their love for mountains, the name was a natural fit. Gifts made, testers sent to family and friends who wanted more when they ran out and the dream that this could be something larger started out as their motivation. Gifts turned into the demand for more gifts, which turned into doing craft fairs and Farmers Markets and after 10 years of making natural products, being passionate about their footprint and caring about their community they expanded into a small 1000 sq. ft. retail store in downtown Coeur d’Alene. The retail store gave Jennifer a place to collaborate her ideas, experiment and to continue to be innovative. In 2016 Mountain Madness Soap Co. continued to expand due to the demand and have since relocated to a 4200 sq. ft. building on the main street in downtown Coeur d’Alene. Here the staff continues to hand make all of their products, collaborate with other local businesses and foster a creative and supportive work environment.
You may still bump into the Morsells driving their ’72 VW bus and set up at regional craft fairs.
"Hey, it’s our passion, it’s what we do."