Amazon founder Jeff Bezos is using a unique approach to spread awareness for a cause he is passionate about.
Bezos has purchased the naming rights to Seattle's historic KeyArena and renaming the venue "Climate Pledge Arena."
Per Jeff Bezos Instagram:
I’m excited to announce that Amazon has bought the naming rights to the historic Seattle arena previously known as KeyArena. Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as a regular reminder of the urgent need for climate action. It will be the first net zero carbon certified arena in the world, generate zero waste from operations and events, and use reclaimed rainwater in the ice system to create the greenest ice in the NHL.#ClimatePledge
The naming rights for the arena is reportedly around $6.5-million dollars.
The Seattle NHL team is a professional ice hockey expansion team will begin play at the venue in the 2021–22 National Hockey League season.