Shopping is difficult when you have kids, especially girls in the summer! Not only are they picky, but retailers often only carry short shirts and dresses, skimpy tanks or a bunch of shirts with sparkles that say LOL or drama queen. My girls aren't interested and neither am I. I am raising little athletes that don't want tight fitted skinny jeans, or dresses with bows and sparkles. We aren't a sparkles family. We don't like glitter either.
Kudos to Sharon Choksi! She recently created a brand aimed at making sure girls could find shorts featuring an “in-the-middle” fit in a range of colors, with options beyond princesses and glitter, which showcase their interests and not their bodies. Cheers to you!
Read about her research on ScaryMommy.com