If you're unaware Ed Sheeran has a deep love for Heinz Ketchup. He posts about the condiment ALL the time and even has the Heinz logo tattooed on his body. See if you can spot it (Hint: peep the inside of his left bicep).
So it came as no surprise when he announced his team up with the company to create Heinz "Edchup".
And to bring it full circle Sheeran is now starring in an ad for his beloved ketchup where he recounts a real story of him bringing his own bottle to a fancy restaurant.